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COMMUNICATION STRATEGY DESIGN AND DEVELOPMENT FOR SENIOR EXECUTIVES (CSDDSE)

$ 2,000

COURSE OBJECTIVES

  • Apply communication strategy best principles to develop strategies
  • Identify roles and responsibilities for implementing communication strategies
  • Plan and execute corporate communication programs and campaigns internally and externally
  • Apply different techniques and tools to implement an effective corporate communication program
  • Communicating during crisis and in stressful situation
  • Creating a personal brand strategy and a unique executive presence
  • Communicating a strategic vision that people listen to and clearly understand

FOCAL POINT

  • Introduction to strategic communication
  • Strategic management for communications and PR departments
  • Operational communication management: policies, processes and resources
  • Managing and leading a PR team
  • Developing your corporate communications strategy
  • Specialist areas in corporate communication
  • Principles and essentials of communication strategy
  • Stakeholder mapping and channel segmentation channels and tactics
  • Positioning and messages
  • Beyond the vision and mission: corporate culture
  • Embedding communication skills in a senior leadership team

 

 

 

 

 

WHO SHOULD BENEFIT

This course is designed for senior communications professionals responsible for designing or supervising a press office or communication team for any kind of organization. it is suitable for anyone responsible for managing communication campaigns and programs at a senior level.

It is recommended for all managers who are in senior / top level jobs in the public sector or in the other sectors.

This program is a logical progression from a number of our rather specialized programs.

DATES, VENUES AND PROGRAMME FEES

VENUE 2024 PROGRAMME FEES
FROM TO
US $2,000.0
KAMAPLA, UGANDA February,
5th/2024
February,
9th/2024
ACCRA, GHANA June,
10th/2024
June,
14th/2024

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