COMMUNICATION STRATEGY DESIGN AND DEVELOPMENT FOR SENIOR EXECUTIVES (CSDDSE)

COURSE OBJECTIVES

• Apply communication strategy best principles to develop strategies
• Identify roles and responsibilities for implementing communication strategies
• Plan and execute corporate communication programs and campaigns internally and externally
• Apply different techniques and tools to implement an effective corporate communication program
• Communicating during crisis and in stressful situation
• Creating a personal brand strategy and a unique executive presence
• Communicating a strategic vision that people listen to and clearly understand

FOCAL POINT

• Introduction to strategic communication
• Strategic management for communications and PR departments
• Operational communication management: policies, processes and resources
• Managing and leading a PR team
• Developing your corporate communications strategy
• Specialist areas in corporate communication
• Principles and essentials of communication strategy
• Stakeholder mapping and channel segmentation channels and tactics
• Positioning and messages
• Beyond the vision and mission: corporate culture
• Embedding communication skills in a senior leadership team

WHO SHOULD BENEFIT

This course is designed for senior communications professionals responsible for designing or supervising a press office or communication team for any kind of organization. it is suitable for anyone responsible for managing communication campaigns and programs at a senior level.

It is recommended for all managers who are in senior / top level jobs in the public sector or in the other sectors.

This program is a logical progression from a number of our rather specialized programs.

DATES, VENUES AND PROGRAMME FEES