COURSE OBJECTIVES
- Apply communication strategy best principles to develop strategies
- Identify roles and responsibilities for implementing communication strategies
- Plan and execute corporate communication programs and campaigns internally and externally
- Apply different techniques and tools to implement an effective corporate communication program
- Communicating during crisis and in stressful situation
- Creating a personal brand strategy and a unique executive presence
- Communicating a strategic vision that people listen to and clearly understand
FOCAL POINT
- Introduction to strategic communication
- Strategic management for communications and PR departments
- Operational communication management: policies, processes and resources
- Managing and leading a PR team
- Developing your corporate communications strategy
- Specialist areas in corporate communication
- Principles and essentials of communication strategy
- Stakeholder mapping and channel segmentation channels and tactics
- Positioning and messages
- Beyond the vision and mission: corporate culture
- Embedding communication skills in a senior leadership team
WHO SHOULD BENEFIT
This course is designed for senior communications professionals responsible for designing or supervising a press office or communication team for any kind of organization. it is suitable for anyone responsible for managing communication campaigns and programs at a senior level.
It is recommended for all managers who are in senior / top level jobs in the public sector or in the other sectors.
This program is a logical progression from a number of our rather specialized programs.
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